Return-rate benchmark: below 5% is excellent, 5–10% is normal for many categories, and 10%+ is high.
How to use this Return Rate Calculator
Enter your ecommerce inputs and compare the calculated result with your target. Use conservative assumptions for fees, refunds, shipping, and demand.
Formula
Return Rate = Returned Orders ÷ Total Orders × 100
Returns affect revenue, inventory, support cost, and shipping. High return rates often point to expectation mismatch or product quality issues.
For cleaner decisions, combine this calculator with profit, conversion, return, inventory, or repeat purchase metrics from the related tools below.
Return impact benchmark
Revenue Lost: returned orders reduce revenue and can create extra handling cost. Under 5% is excellent, 5%–10% is normal for many categories, and above 10% is high.
FAQ
What does this calculator estimate?
Calculate product return rate, retained orders, and the revenue impact of returned orders.
What formula does it use?
Return Rate = Returned Orders ÷ Total Orders × 100
Is this exact accounting?
No. This calculator is for planning and decision support. Your actual accounting may include taxes, refunds, chargebacks, fixed costs, and timing differences.
What should I do after calculating this?
Use the result to test pricing, shipping policy, ad spend, discounting, inventory, and retention assumptions before making operational changes.