Scenario comparison
Compare current assumptions with an optimized or scaled campaign scenario.
Current—
Optimized—
Difference—
#230 · Marketing Tool
Google Ads Funnel Calculator
Analyze a Google Ads funnel from impressions to clicks, leads, conversions, and revenue.
Calculator
Enter campaign assumptions$
%
Ad space
What the result means
Analyze a Google Ads funnel from impressions to clicks, leads, conversions, and revenue. The score combines efficiency, profitability, platform-specific risk, and growth potential into a simplified planning signal.
These results are estimates only. Google Ads and Meta Ads results vary by auction, targeting, creative, tracking accuracy, and market conditions.
Formula used
CTR = Clicks ÷ Impressions. Lead Rate = Leads ÷ Clicks. Final Conversion Rate = Conversions ÷ Clicks.
Example calculation
If 100,000 impressions produce 3,500 clicks and 84 conversions, the final click-to-conversion rate is 2.4%.
Tips to improve performance
- Improve landing page relevance before increasing budget.
- Compare current results with target CPA, ROAS, CTR, or CPC.
- Watch frequency and creative fatigue on Meta campaigns.
- Improve Quality Score and keyword relevance on Google Ads campaigns.
- Use scenario comparison before scaling spend.
FAQ
What is a Google Ads funnel?
This calculator estimates the result from your campaign values. Actual Google Ads or Meta Ads performance can vary by account history, targeting, creative quality, auction competition, and conversion tracking setup.
Which funnel stage should I optimize first?
This calculator estimates the result from your campaign values. Actual Google Ads or Meta Ads performance can vary by account history, targeting, creative quality, auction competition, and conversion tracking setup.
What is a good click-to-lead rate?
This calculator estimates the result from your campaign values. Actual Google Ads or Meta Ads performance can vary by account history, targeting, creative quality, auction competition, and conversion tracking setup.
How do I find lost revenue in a funnel?
This calculator estimates the result from your campaign values. Actual Google Ads or Meta Ads performance can vary by account history, targeting, creative quality, auction competition, and conversion tracking setup.
Is this calculator connected to Google Ads?
This calculator estimates the result from your campaign values. Actual Google Ads or Meta Ads performance can vary by account history, targeting, creative quality, auction competition, and conversion tracking setup.