#204 · Finance Tool

Email Open Rate Calculator

Calculate email open rate, delivery rate, and engagement score from sent, delivered, and opened emails.

Campaign scoreBenchmark insightInstant result

Calculator

Email open inputs
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Ad space

How to use this calculator

  1. Enter the core campaign numbers such as spend, clicks, impressions, conversions, or revenue.
  2. Use the advanced fields to compare benchmarks, goals, and opportunity scenarios.
  3. Check the Marketing Health Score and interpretation to understand the result.
  4. Adjust assumptions to test a better budget, conversion rate, CPA, or ROAS scenario.

What the result means

Calculate email open rate, delivery rate, and engagement score from sent, delivered, and opened emails. The result is an estimate for planning and comparison. It is not a guarantee of platform performance, revenue, or profitability.

Formula

Open Rate = Opens ÷ Delivered × 100. Delivery Rate = Delivered ÷ Sent × 100.

Optimization tips

  • Compare actual performance with a clear target before scaling budget.
  • Improve creative, audience quality, and landing page relevance before increasing spend.
  • Track both cost metrics and revenue metrics so low costs do not hide weak profitability.
  • Use scenario comparisons to estimate the value of small improvements.

FAQ

What is email open rate?

This calculator estimates the result from the values you enter. Adjust assumptions to compare scenarios, benchmark campaign performance, and identify the next optimization priority.

Should open rate use sent or delivered emails?

This calculator estimates the result from the values you enter. Adjust assumptions to compare scenarios, benchmark campaign performance, and identify the next optimization priority.

What is a good open rate?

This calculator estimates the result from the values you enter. Adjust assumptions to compare scenarios, benchmark campaign performance, and identify the next optimization priority.

How do bounces affect open rate?

This calculator estimates the result from the values you enter. Adjust assumptions to compare scenarios, benchmark campaign performance, and identify the next optimization priority.

How can I improve open rate?

This calculator estimates the result from the values you enter. Adjust assumptions to compare scenarios, benchmark campaign performance, and identify the next optimization priority.