#154 · E-commerce Tool

Cart Abandonment Calculator

Calculate cart abandonment rate, recovered revenue opportunity, and checkout conversion impact.

Your numbers

Conversion

Visitors

Add to cart

Checkout started

Purchases

Average order value

Cart abandonment should be measured from add-to-cart users who do not purchase. Checkout conversion shows how many checkout starters complete a purchase.

How to use this Cart Abandonment Calculator

Enter your sale price, platform fees, payment fees, shipping, and product costs. The result estimates the unit economics of one order or transaction.

Formula

Cart Abandonment Rate = Abandoned Carts ÷ Created Carts × 100

Cart abandonment is not always bad; some shoppers compare prices. Focus on recoverable causes such as surprise fees, slow checkout, and unclear shipping.

For better decisions, test conservative numbers. Include ads, packaging, returns, refunds, and shipping subsidies when they apply.

Cart abandonment benchmark

Benchmark: under 50% is excellent, 50%–70% is good, 70%–80% is average, and above 80% is poor. Review checkout friction, unexpected fees, and shipping clarity.

FAQ

What does this calculator estimate?

Calculate cart abandonment rate, recovered revenue opportunity, and checkout conversion impact.

What formula does it use?

Cart Abandonment Rate = Abandoned Carts ÷ Created Carts × 100

Should I use this for exact tax or accounting?

No. This is a planning calculator. Marketplace rules, tax treatment, refunds, and category-specific fees can change your actual payout.

Why does profit differ from my platform payout?

Payouts often exclude product cost, inbound shipping, packaging, ads, returns, chargebacks, and other operating costs. This calculator estimates unit economics, not a full accounting statement.