AOV is revenue divided by orders. Adding target revenue turns it into a planning calculator instead of only a basic ratio calculator.
How to use this Average Order Value Calculator
Enter your ecommerce inputs and compare the calculated result with your target. Use conservative assumptions for fees, refunds, shipping, and demand.
Formula
Average Order Value = Total Revenue ÷ Number of Orders
AOV is useful for pricing, bundles, upsells, and free shipping thresholds. A higher AOV only helps when gross margin stays protected.
For cleaner decisions, combine this calculator with profit, conversion, return, inventory, or repeat purchase metrics from the related tools below.
AOV target check
Target Revenue / Required AOV / Revenue Increase: compare current AOV with target AOV to estimate required basket-size improvement and extra revenue opportunity.
FAQ
What does this calculator estimate?
Calculate AOV, revenue per order, and how much extra revenue a higher AOV could create.
What formula does it use?
Average Order Value = Total Revenue ÷ Number of Orders
Is this exact accounting?
No. This calculator is for planning and decision support. Your actual accounting may include taxes, refunds, chargebacks, fixed costs, and timing differences.
What should I do after calculating this?
Use the result to test pricing, shipping policy, ad spend, discounting, inventory, and retention assumptions before making operational changes.